Washington:, June 9, 2008 : NYT - Mr. McCain has a big challenge that he has to face with Senator Barack Obama, the latter has emerged a very popular figure during his campaign. Now McCain has two important issues in sight; one is gay marriages and the other abortion, let us see how these issues react?

Mr. McCain’s campaign has been ramping up its outreach to evangelicals over the last month, preparing a budget and a strategic plan for turning them out in 18 battleground states this fall.

Lori Viars, an evangelical activist in Warren County, Ohio, essentially put her life on hold in the fall of 2004 to run a phone bank for President Bush. Her efforts helped the president’s ambitious push to turn out evangelicals and win that critical swing state in a close election.

But Ms. Viars, who is among a cluster of socially conservative activists in Ohio being courted by Senator John McCain’s campaign through regular e-mail messages, is taking a wait-and-see attitude for now toward Mr. McCain, the presumptive Republican nominee.

“I think a lot of us are in a holding pattern,” said Ms. Viars, who added that she wanted to see whom Mr. McCain picked for his running mate.

Ms. Viars’s hesitation illustrates what remains one of Mr. McCain’s biggest challenges as he faces a general election contest with Senator Barack Obama: a continued wariness toward him among evangelicals and other Christian conservatives, a critical voting bloc for Republicans that could stay home in the fall or at least be decidedly unenthusiastic in their efforts to get out the vote. 

The campaign has been peppering over 600 socially conservative grass-roots and national leaders with regular e-mail messages — highlighting, for example, Mr. McCain’s statement criticizing a May 15 decision by the California Supreme Court overturning the state’s ban on same-sex marriage, or his recent speech on his judicial philosophy.

t has also held briefings for small groups of conservative leaders before key speeches. Charlie Black, one of Mr. McCain’s senior advisers, recently sat down with a dozen prominent evangelical leaders in Washington, where he emphasized, among other things, Mr. McCain’s consistent anti-abortion voting record.

Mr. McCain’s outreach to Christian conservatives has been a quiet courting, reflecting a balancing act: his election hopes rely on drawing in the political middle and Democrats who might be turned off should he woo the religious right too heavily by, for instance, highlighting his anti-abortion position more on the campaign trail.

“If McCain tried Bush’s strategy of just mobilizing the base, he would almost certainly fall short,” said John C. Green, a senior fellow at the Pew Forum on Religion and Public Life. “Because the Republican brand name is less popular and the conservative base is restive, McCain has special needs to reach out to independent and moderate voters, but, of course, he can’t completely neglect the evangelical and conservative base.”

The instrumental role of evangelicals in Mr. Bush’s victory in 2004 over Senator John Kerry is an oft-repeated tale at this point. Mr. Bush’s openness about his personal faith and stances on social issues earned him a following among evangelicals, who represented about a quarter of the electorate in 2004. Exit polls in the 2004 election found that 78 percent of white “born again” or evangelical Protestants had voted for Mr. Bush.

Full