New Delhi, October 30th 2007 — Yahoo! India the largest Internet brand in India, today announced a completely new Indian web experience with the availability of Yahoo! Mail in Hindi.

Putting consumers at the centre of the web experience, this is a huge step from Yahoo! to localize and cater to country-specific needs. Yahoo! Mail Classic users are now being offered the option to write and read e-mail in Hindi.

With this roll out, Yahoo! Mail Classic users can now experience a complete Hindi Interface. The new Yahoo! Mail in Hindi will include all information similar to the English version. However, Hindi would give it a distinct local touch.

“We have always been focused on making it easy for people to connect to those who matter most to them. Now, with Yahoo! Mail Classic, we’re creating a more local e-mail experience.

In addition, we wanted to make sure that people have the best possible Web mail experience regardless of their geographic location, preferences or system. Our product and engineering teams in India have played a crucial role in this localization,” said John Kremer, vice president, Yahoo! Mail, Yahoo! Inc.

“At Yahoo!, innovation is a key driver for our product development. Yahoo! Mail in Hindi is relevant to the 200 million Indians who are expected to come online in the next few years.

This will also be an attractive product for a large section of our advertisers, who want to reach out to the non - English speaking Indian population,” added Pranesh Anthapur, Chief Administrative Officer, Yahoo! India.

Full Story: http://stuff.techwhack.com/archives/2007/10/30/yahoo-india/