Amsterdam - Amsterdam is in the news for stars.  The Bollywood week has begun in Amsterdam with the Samsung IIFA awards. It shall be an unusual show and quite interesting.
 
There shall be spotlight on the stars and their fashion, more particularly what they shall wear, whether clothes or jewellery.  D'damas, one of the best known for diamond jewellery, in collaboration with IIFA presented a preview of some of the red carpet dazzlers.

"Our association with IIFA has been for over two years now. This year we will be hosting the cricket match with Hrithik and Shah Rukh, which will draw the most attention. We will also be presenting two awards," said Dharmesh Sodah, President, D'damas.

D'damas, best known for diamond jewellery, has elected beauty queens Lara Dutta and Celina Jaitley and even the Big B himself as their brand ambassadors.

"We will be hosting the celebrity cricket match and also presenting two awards - one for the best debutante director and the other for the best actress," said Anaggh Desai, COO, D'damas.

With Bollywood's biggest and brightest hitting Amsterdam, the nearby diamond capital of Antwerp will be in for some competition.