The American reality TV star Kim Kardashian is known as a controversial actress. Every time she engaged herself with new controversy. Recently Kim facing new controversy with her endorsement brand QuickTrim weight-loss. Kim endorsed a diet brand QuickTrim weight-loss, now it has been banned in Australia. QuickTrim weight-loss product has caused controversy across the globe, because it’s effectiveness and safety have been called into question.
It has been reported by Australian Doctor that the tablets were cancelled from the Australian Register of Therapeutic Goods on Tuesday because there was “insufficient evidence to support the indications for the product, so the certification made by the applicant was incorrect”. Doctor said, it is not just their effectiveness that has been called into question – but whether they are safe to take. The QuickTrim product range includes pills and powdered drink mixes that claim to ‘detoxify and clean’ the body by eliminating extra water weight and bloating. Quite simply, the products contain a laxative and caffeine to help clean out the digestive system and speed up the metabolism.Recent studies have suggested that cleansing products such as this not only don’t work, but are harmful and could result in anything from cramping to kidney failure.
The product features Kim’s picture on the packaging and was endorsed by her in a promotional tour of Sydney last month. The news comes after Kardashian and her sister Khloe were named in a £5million class action lawsuit in New York earlier this year over their endorsement of QuickTrim, which the plaintiffs have alleged is ineffective and unhealthy. However, that isn’t stopping Kim from standing by the brand, as she has been tweeting this month that the pills have been helping her to shed some unwanted pounds. The reality star wrote on Twitter at the beginning of October, “Since I started QuickTrim again a few weeks ago, I’m down 6 lbs!!! Yay best feeling. I was getting discouraged but now I’m so motivated!”
A study published in the Journal of Family Practice in 2011 analysed such colon cleansing products and stated that they “tout benefits that don’t exist.” The Kardashian sisters’ response is that it is not their responsibility if the pills work as they don’t manufacture them.